Taiwan Excellence: Mothers Know Best


It is undeniable that mothers play a vital part in our society, not just in our homes but also in the various industries that employ working mothers. I used to think that there are two kinds of mothers – the working moms and the homemakers. Years later, I realized that my mother is a hybrid of these two kinds. Now in her early 50s, my mother still works on our family business. She refuses to stop even if my younger brother and I are already working. According to her, she may have stopped working for her kids’ future, but she still needs to work for her and my father’s retirement. I say she’s a hybrid because I never felt neglected by my mother. She was always present to teach us our lessons. She never missed a PTA meeting in school. She cooks hearty meals for us every single day. She taught us invaluable lessons on patience, courage, independence and compassion. And up until now, she still makes sure that our family gets nothing but the best.

I spent years going to the supermarket with my mother. I used to despise her for spending hours buying groceries. She inspects every product’s packaging, scrutinizes the nutrition facts and checks for the expiration dates. I remember telling her countless of times, “Mama, these are all the same. Just get the cheapest one!” But now, I unconsciously do the same thing. One time, I saw boredom written all over my husband’s face while we were grocery shopping. He can’t understand why I was holding two milk cartons of the same brand. I tell him that I hate it when he just shoots everything in the shopping cart without letting me check it. I didn’t spend years being a Quality Assurance Engineer if I don’t put my knowledge in practical use. Same thing goes when we buy clothes. I make sure that we get the new stocks. And then I check every nook and cranny, watching out for loose threads or damages. And then it dawned on me, I have turned into a version of my mother! Take note, I’m not even a mom yet!

We’re moving to our own house really soon. And even before we have the go signal from the developer that our house is ready for move in, my mom has already started giving me tips when it comes to buying appliances and furniture.

“You should look for this displayed card with a number when you buy a refrigerator or an airconditioner.”
“Make sure you invest in a microwave oven. You’ll have reheated food straight from the ref, and you will spare yourself from scrubbing pans all the time.”
“Get yourself a good washing machine!”
“Don’t buy those blah blah blah. You should not waste money on unnecessary stuff.”

The list continues! But believe it or not, I am trying to make a mental note each time we have these kinds of conversation, because as the saying goes, “Mothers know best!”

I have to salute my mother and all the mothers in her time. They didn’t have access to the internet so they relied purely on tediously researching a brand, and occasional trial and error. Mothers today are luckier. Aside from being able to research everything in the internet, there are now organizations that aim to help them in making wise decisions when it comes to purchasing products.

TAITRA, a non-profit, semi-governmental trade promotion organization in Taiwan, is one of the organizers that launched the Taiwan Excellence campaign here in the Philippines.

To date, the campaign carries 56 different brands for home and living, sports, transportation, and personal care. For the home, there are water ionizers, home appliances, cookware, bathroom and sanitary ware products from brand like HCG, Tatung, TECO and Cashido. For electronic needs, there are laptops, USBs, routers from Acer, ASUS, Transcend, MSI. To keep the family healthy, the campaign carries brands that offer foldable bikes, fitness gear and health care products such as Strida, Microlife, and Thermedic.

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This campaign is of great help to all mothers, especially those who are as demanding and as meticulous as my mother, who are on the lookout for Taiwan-based brands of high quality. The Taiwan Excellence seal will definitely help all the mothers when shopping for products. This seal is an assurance of the high quality of the product/s that they are buying. Before, they just rely to the recommendations of their kumare o ‘yung kapatid ng asawa ng kapitbahay ng katrabaho nila. But with Taiwan Excellence, mothers are assured that the bearer of the seal has been evaluated by an international panel of judges based on the following: R&D, design, quality and marketing. Plus, it doesn’t hurt that they got the very gorgeous Iya Villania-Arellano as the celebrity endorser of Taiwan Excellence in the Philippines. =) Kapag kasing-ganda ni Iya ang nag-endorse, hindi ka ba bibili?! :p

To know more about the Taiwan Excellence campaign, visit their website and Facebook page.


  1. Oo nga, kung kasing ganda ni Iya ang endorser - bibili din ako!!! :)

  2. Ibang klase nga ang Nanay mo! And to think working pa rin sya until now. Yung Nanay ko madiskarte rin naman. Nagwork sya before pero kalaunan naging plain housewife na. Naging two years kasi ang pagitan ng 3 kapatid ko kaya madami na sya bigla aalagaan. Haha. Medyo similar sila kasi pag grocery shopping mahilig din magcompare ng labels. At namana ko rin yon. Binabasa ko talaga ang lahat ng pwedeng basahin. Super enjoy ako maggrocery shopping, therapeutic sya for me! :)

    P.S. I checked out the Taiwan Excellence website at home and living products talaga ang hinanap ko. In peyrnes, sleek and stylish din lahat ng products nila! :)


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